HealthPartners leverages Softheons Phase III Enhanced Direct Enrollment solution to improve member shopping experiences on the ACA Marketplace

STONY BROOK, N.Y., Dec. 15, 2022—  HealthPartners is demonstrating its commitment to simplicity and affordability by providing an improved shopping experience for Wisconsin residents in the health insurance marketplace. Through its partnership with Softheon , a leading cloud-based health insurance exchange technology provider, HealthPartners will utilize Enhanced Direct Enrollment (EDE), allowing Wisconsin consumers to shop for and enroll in individual marketplace plans directly from the HealthPartners website.